Task 4- Who would be the audience for your media product?

Much of the idea behind the focus of the film was supposed to be emotion based. 'Aftermath' was written with the intension of exploring issues of emotional instability and struggle, therefore as a result of this, i would say that the target audience for this particular media product would be the subculture known as 'emos'. The term is an abreviation for 'emotionaly unstable'. The everage age for this target audience is generally 13-25 and gender is non specific. Below is a picture of what this subgenre typically look like:






The subculture is currently reasonably small but not so small that it could be classed as a niche market. I find that this would be useful in terms of marketing in terms of the fact that the film could be made to adress the needs of a specific audience without missing out on potential sales through a target audience that is too small.

The target audience can be seen as appropriate for this media product in the title sequence through Alex's dialouge to the camera that voices many of the feelings that are steriotyped with this subculture. The metal band poster in the background shows the kind of music that is the steriotypical for both the target audience for the film and of Alex who is an emo himself.